Marketing Research

1.0 Introduction LHR ocean is a company specialised in the submit of marine equipments and safety products. However, for the purpose of this assignment, we impart bound ourselves to the foodstuffing system, merchandising mix and market orientation. Our approach is to look at how these aforementioned teachings argon practised by LHR marine and right hand away follow it up with their academic underpinnings and then study what the academicians put one over theorized about those topics with what LHR Marine is practicing. establish on the above exercise, we will discuss the extent to which LHR Marine is applying the Principles stated above and desist with how this principles can be integrated by LHR Marine for the level best benefits to be derived. 2.0 merchandise Strategy and marketing mix principles check to Doyle and Stern (2011) strategy is a set of decisions taken by oversight on how the business will allocate resources and hand sustainable scrap i n its chosen markets. This presupposes that the success of a business is exceedingly dependent on how it can training a encyclopaedic strategy to ensure its product or utility rendered witness the needs of its current and potential customers.

harmonise to Doyle and Stern (2011) marketing mix is the set of marketing decisions that management make to work through it positioning strategy and achieve its objectives. These shoot popularly been termed the 4Ps namely product, price, promotion and place. According to Kotler et al. (2005) service industries have supernumerary 3Ps in addition to the traditional 4Ps that is people, strong-arm environment and process. 2.1 Application of marketing strategy and mix pr! inciple A product is anything that is offered to a market for the attention acquisition, usage or consumption and that might forgather a compliments or need.(Kotler et al. 2005) Service are products that consist of activities, benefits or satisfaction that are essentially...If you want to model a unspoilt essay, order it on our website: OrderEssay.net

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