Branding And Positioning In Hong Kong Fast-Food C

City University of Hong Kong FB5601, Principles of Marketing Semester A, 2005/2006 Marketing Concept Study mark and spatial relation in Hong Kong abstain-food drawstring manufacture Group 5 Adelt, Marco 50699899 Chiu, Kwong Wai 50538490 Hung, Sandy95475027 Lai, Glory 50329692 Lee, Chrisce50439309 Wong, Louisa 50651763 [pic] Table of Content Abstract 1. existence4 2. The imaginationual study - publications review on merchandising concept6 2.1 Branding and positioning6 2.2 Brand positioning framework9 3. The managerial study selected cases from Hong Kong chain eating house11 3.1 Survey on Hong Kong chain restaurant industry11 3.2 study 1 Pizza Hut15 3.3 movement 2 McDonald21 3.4 Case 3 Café de Coral26 3.5 Case 4 Fairwood31 4. finish and Implication36 5. Appendix41 6. References42 Abstract Brand positioning identifies a mugs position in the market. It is the way a company positions itself to do a particular group of customer. curiously in expediency market, it is an important topic because brand positioning is the way a company wishes consumers to remember their company services. It is a crucial determinative affecting customers perception before they consume. In this project, we are raise to know the importance of regular brand positioning in fast food chain industry in Hong Kong. These fast food chain industries had been facing a dark stream during the SARS[1] in 2003. They re-define their brand position in the market in order to provide a late experience for customers after(prenominal) the dark period. Also we will essay how these chain restaurants birth strategic decision on their m arketing activities relating to their brand ! positioning. 1. Introduction According to a recent research make by...If you extremity to get a full essay, order it on our website: OrderEssay.net

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